23/06/2013
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Swarovski and BirdLife unite to save Canada Warbler

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Swarovski Optik’s Head of Marketing, Dale Forbes (right) receiving recognition as BirdLife Species Champion for Canada Warbler from Canadian Environment Minister Peter Kent. Photo: BirdLife International.
Swarovski Optik’s Head of Marketing, Dale Forbes (right) receiving recognition as BirdLife Species Champion for Canada Warbler from Canadian Environment Minister Peter Kent. Photo: BirdLife International.
A new joint initiative to save the threatened Canada Warbler has been started by Swarovski Optik and international conservation organisations.

The initiative will also aim to save related migratory boreal forest species, and was announced at the BirdLife International World Congress, which brought together more than 600 delegates from 120 countries at the Ottawa Convention Centre last week. Notable attendees at the ceremony included HIH Princess Takamado, Canadian Environment Minister Peter Kent, and celebrated Canadian authors Margaret Atwood and Graeme Gibson. The congress was co-hosted by BirdLife’s Canadian co-Partners Bird Studies Canada and Nature Canada.

Canada Warbler breeds in Northern Canada and migrates south each fall on a broad front through North America, Central America and the Caribbean, before ending the long journey in northern South America. They are one of several migratory species that have seen significant population declines in the last 40 years.

“We are bringing experts together from countries throughout the Americas to find a lasting conservation solution” said George Finney, President of Bird Studies Canada. “Now is the time for action,” emphasized Ian Davidson, Executive Director of Nature Canada.

The new initiative to save Canada Warbler from further decline is supported by leading global optical company Swarovski Optik, who were recognized for becoming the first BirdLife Species Champion for it during the proceedings. “We are delighted to catalyse this important project through our sponsorship, and hope to raise awareness for this and other threatened birds throughout the Americas,” said Swarovski Optik’s Head of Marketing, Dale Forbes. “We believe in helping as many people as possible to experience the true beauty of nature in close up, and I can’t think of a better flagship for that than the stunningly beautiful Canada Warbler.”

The multiple reasons why Canada Warbler and other associated woodland passerines are declining are not yet clear, so conservationists from countries throughout the species’ migratory range met last week to share knowledge, develop a prioritised plan of action and commence recovery action.
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