Why BirdGuides?

BirdGuides is the leading web destination for the UK birding community, delivering cutting-edge digital and mobile products in addition to the latest bird news, features and functionality including Iris, one of the most advanced interactive photo galleries available. As a result, BirdGuides attracts a huge and extremely loyal audience of wealthy, tech-savvy birders.

BirdGuides is:

• Number 1 on the FatBirder Top 1000 UK birding sites.*
• Number 1 commercial birding website on Google Page Rankings.*

Supporting Bird Conservation

BirdGuides is part of the Digital Spring 'Ads for Good' Portfolio. This means that 10% of the value of all advertising bookings made with BirdGuides goes directly to bird conservation charities including BirdLife International and The British Trust for Ornithology.

A Valuable Audience

There are 530,000 regular birders in the UK of whom 180,000 use the Internet on a regular basis to browse birding and ornithological content (TGI 2009). 96,000 birders use BirdGuides on a regular basis each month, generating over 2 million page views. This means that BirdGuides delivers access to 16% of total available UK birding audience and almost 50% of those who access birding content online.

Source: TGI 2009

Users of BirdGuides are extremely valuable to many different kinds of advertisers.

• Travel: Birders are frequent flyers, travelling more than the UK average in pursuit of their passion and frequently staying in hotels and rental properties around the UK and the world.
• Optical equipment: Birders are heavy consumers of the very best optical and camera equipment. They spend twice as much as the average person on this kind of equipment, replacing it and upgrading it regularly.
• Mobile telecommunications and consumer technology: One of the key reasons for the success of BirdGuides is its focus on birding through technology. BirdGuides users consume and share content and images regularly on mobile and desktop technology.
• Outdoor clothing: Birders are also regular and heavy purchasers of outdoor clothing and equipment.

A Valuable Editorial Environment

BirdGuides is more than a website, it's a destination site which delivers a one-stop shop for UK birders. This means that the range of sections and editorial environments available to advertisers is exceptionally diverse, allowing targeted messages to be delivered to targeted audiences within a suite of targeted environments.

A Strong Audience Relationship

Users of BirdGuides trust and rely on the BirdGuides content and services and therefore have a strong relationship with the site.

• Many of BirdGuides users choose to register and pay for content on the site.
• BirdGuides users visit the site on average 6 times a month and generate 25 page views every month.
• BirdGuides users spend, on average, over 4 minutes on site per visit.

This unique relationship between and audience and a web brand allows advertisers a deeper engagement with users within a trusted environment.

Site Advertising Opportunities

We offer a variety of advertising packages across different sizes and formats depending on the needs of the advertiser. For full details of the rates and packages we can offer please contact our advertising partner, Digital Spring by phone or email (details below).

Online Sponsorship and Creative Solutions

Beyond the standard advertising packages, BirdGuides offers a variety of sponsorship and content partnership options aimed at developing a deeper engagement with our audiences and our content. We also welcome any ideas or suggestions you might have. Online Sponsorships, for example, sponsor our unique photo gallery, Iris. Creative Solutions with flash games and interactive content sponsorship can also be created.

Advertising Effectiveness

Through our advertising partner, Digital Spring Ltd, and their unique "Ads For Good" product, we can help you get the most from every campaign you run on BirdGuides by providing information on the number of times your adverts are viewed and the number of times users click through to your website. However, it isn't just about clickthrough to your site. You also get great brand exposure through your display advertising in an editorial context that the audience knows and trusts.

We can help you test different products, creative executions and advertising sizes to ensure that your message is at its most effective at any stage in the campaign. We can also help you with your online advertising design and creative.

Contact Us

Our advertising partner

Our advertising and creative solutions are handled through our advertising partner, Digital Spring Ltd. Digital Spring represents a portfolio of premium charity and commercially run, content-rich websites (The "Ads for Good" Portfolio), where a percentage of the revenues always ends up in the charities at the centre of the particular sector. In the case of BirdGuides it is birding conservation charity, BirdLife International and The British Trust for Ornithology.

The purpose of the portfolio is to provide advertisers with targeted, effective advertising solutions, whilst generating revenues for its member websites and charities. Unlike other agencies, Digital Spring works closely with the charity sector, understanding the sensitive nature of the audiences and ensuring high-quality, ethical and appropriate advertising at all times.

Digital Spring values ethical business operations and quality creative to ensure the highest standards possible for the charities and publishers it represents.

If you would like to advertise your products to our audience on the portfolio of sites or if you would like to become a member of the "Ads for Good" publishing community and earn money for charities as well as for your website, then please drop us a line.

* at the time of writing

 Back to top